Happy anniversary, Oscartielle!

Oscartielle: 65 Years of History, Looking to the Future

On 26 October 2026, Oscartielle celebrates 65 years in business. Founded in 1961 and part of the Arneg Group since 2000, the company has built its success on quality, innovation and tailored solutions for the commercial refrigeration industry.

To mark this important milestone, Pierluigi Rossi, General Manager of Oscartielle, reflects on the key moments in the company's history, sharing the challenges it has overcome, the innovations that have shaped its evolution, and the value of the people and relationships that continue to drive its growth.

A look back at the past to explore the present and envision Oscartielle's future.

Q: It has been 65 years since Oscartielle was founded. What does this milestone mean to you and your entire team?

A: Celebrating 65 years of history is a source of great pride for Oscartielle and an opportunity to look to the future with enthusiasm. Since 1961, the company has grown by focusing on manufacturing quality, design flexibility and tailored solutions, always putting customers at the heart of its business. This journey has been made possible above all by the people whose dedication continues to drive the company's growth and help it tackle new challenges in the industry.

Q: Is there a particular moment or anecdote that you remember with pride?

A: One of the experiences I remember with particular satisfaction is the partnership that began around 2007 with the opening of the first Eataly store in Turin. Farinetti's project introduced and developed a new business model, pioneering the integration of food retail and dining under one roof.

This collaboration continued until 2023, allowing us to contribute to the development of stores across Italy, Europe and the United States. Our relationship with Eataly also led Oscartielle to participate in Expo Milano 2015, the World Expo that brought together 140 countries in Milan.

Another significant milestone was the development of Cub@, our innovative locker system, launched in 2017. With this solution, we anticipated a need that would become particularly evident during the pandemic: enabling customers to collect their groceries while minimising interpersonal contact. This project demonstrated Oscartielle's ability to anticipate emerging market needs and turn them into practical solutions.

Q: What values guide you in your role as General Manager of Oscartielle?

A: I have been General Manager of Oscartielle since 2007. Over the years, I have had the opportunity to guide the company through its growth journey and navigate the challenges of a constantly evolving market.

The values that guide me are integrity and customer focus, together with the belief that people are fundamental to a company's success.

I believe in the importance of listening to market needs, recognising and developing the skills of our team, and investing in continuous improvement, while preserving the flexibility and ability to deliver tailored solutions that have always distinguished Oscartielle.

Q: How has the parent company supported Oscartielle over the years, and what added value does being part of the Arneg Group bring in terms of relationships and growth?

A: Being part of the Arneg Group since 2000 has played an important role in Oscartielle's growth journey. The support of our parent company has enabled us to benefit from shared expertise and synergies, creating opportunities for dialogue and collaboration.

The added value lies in our ability to share knowledge, build relationships and address market challenges by drawing on a common wealth of experience and professional expertise. At the same time, Oscartielle has preserved its own identity and specialisation, continuing to develop tailored solutions and meet the specific needs of its customers.

I believe this balance between belonging to the Group and maintaining our distinctive strengths is an important factor in our continued growth and our ability to embrace future opportunities.

Q: What is the key to success for a brand with such a long history?

A: I believe the key to success for a brand with a long history is the ability to evolve over time while remaining true to the values that have shaped its identity.

For Oscartielle, this means building on the experience gained since 1961 while continuing to invest in quality, innovation and the ability to meet customer needs with tailored solutions. A company with a strong heritage must be able to adapt to market changes, challenge established ways of thinking and look to the future with curiosity and determination.

I also believe that success is built on people and relationships of trust developed over time. These are the foundations that allow a company to continue growing even after 65 years.

Q: Which innovations have driven the company's growth, and what are the next steps in terms of sustainability and technology?

A: Over the years, Oscartielle's growth has been driven by its ability to evolve alongside the market, investing in research, technological advancement and the development of increasingly high-performance and customisable solutions. Along this journey, our Vision vertical display cabinet and the advanced Cub@ locker system, featuring compartments with different temperature settings, demonstrate the company's commitment to combining design, functionality and flexibility to meet the needs of modern retail.

Sustainability is another key area that the refrigeration industry must increasingly address. The use of natural refrigerants such as R290, in compatible configurations, is a concrete example of this evolution. At the same time, we are working to improve the energy efficiency of our solutions by optimising performance and reducing energy consumption.

We believe innovation is not just about introducing new technologies, but also about continuously improving our products, anticipating customer needs and contributing to a more efficient and responsible future for the industry.

Q: How do you envision the company's future over the next ten years?

A: Over the next ten years, I see Oscartielle continuing to consolidate its growth, strengthening its specialisation in the professional refrigeration sector.

The main challenges will be linked to technological advancements, the growing focus on energy efficiency and sustainability, and the need to respond to an increasingly demanding and constantly changing market.

At the same time, these changes will create valuable opportunities to develop increasingly efficient, flexible and tailored solutions that deliver real value to our customers. Our goal is to approach the future with ambition and a practical mindset, staying true to the values that have defined us since 1961 while continuing to evolve without losing our identity.

Q: What message would you like to share with customers, employees and partners on this important anniversary?

A: I would like to thank our customers, employees and partners for their trust, professionalism and collaboration, and for helping to shape Oscartielle's history. These 65 years represent a valuable heritage and an inspiration to look ahead, as we continue to focus on quality, customer care and tailored solutions, with the hope of achieving new milestones together.